How To Break Anything

Thoughts and insights on culture and human behavior, living blissfully at the intersection of rationality and irrationality (but mostly irrationality) 
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We have a very skewed self-assesment of 'uniqueness' in decision-making

[from Sheena Iyengar's The Art Of Choosing]

There's a thin line between 'unique' and 'bizarre,' and it's usually self-defined.

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