Exit Through The Gift Shop is an excellent story, and I do recommend you watch it. I like this analysis, particularly the last paragraph below (though as in the title above I'd argue that entrepreneurship is art):
"At first I was pissed at Thierry for desecrating the art world, in fact I thought Banksy was too; but then I had an idea of what Mr. Brainwash was. He's not an artist, he's an entrepreneur. The film starts out with an anecdote explaining how he became successful selling vintage fashion. He found a profitable model for buying cheap clothes and marking them up 400%. It worked because people bought it. Well the same was true with his art; but then I thought, what if that was Banksy's plan from the start - after all he did get a lot of investors to spend their money on what has now been outed as superficial art."
