How To Break Anything

Innovation + experience-minded design strategy. The pieces of a working model for understanding culture + change in an increasingly complex world.

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      14 Jan 2011

      On zodiac signs, why creating meaning is beautiful, and implications for brands

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      I'll start with the below from CNN's article "No Your Zodiac Sign Hasn't Changed":

      Tattoo parlor owners must be salivating. An assertion in a Minneapolis Star Tribune article that our understanding of the zodiac is off by about a month - and that therefore people have been identifying themselves with the wrong sign - caught fire on the internet Thursday, and many folks are in an absolute panic on social media. 

      "If my zodiac symbol has been changed to a Libra, what am I supposed to do with my Scorpio tattoo?!?!," read one tweet Thursday.

      Some vowed to get their tats removed. Others groaned about losing the sign with which they’ve identified themselves for years. The zodiac and related terms - including Ophiuchus, said to be a 13th and neglected sign - were trending Twitter topics much of Thursday

      But before astrology fans scrape the ink from their arms because they think they're now a Virgo instead of a Libra, they should consider this: If they adhered to the tropical zodiac - which, if they're a Westerner, they probably did – absolutely nothing has changed for them.

      That's worth rephrasing: If you considered yourself a Cancer under the tropical zodiac last week, you're still a Cancer under the same zodiac this week.

      That's because the tropical zodiac – which is fixed to seasons, and which Western astrology adheres to – differs from the sidereal zodiac – which is fixed to constellations and is followed more in the East, and is the type of zodiac to which the Star Tribune article ultimately refers.

      Two zodiacs. That's nothing new.

      "This story is born periodically as if someone has discovered some truth. It's not news," said Jeff Jawer, astrologer with Tarot.com.

      The hubbub started with Sunday's Star Tribune article, which said the following: "The ancient Babylonians based zodiac signs on the constellation the sun was 'in' on the day a person was born. During the ensuing millenniums, the moon’s gravitational pull has made the Earth 'wobble' around its axis, creating about a one-month bump in the stars' alignment."

      "When [astrologers] say that the sun is in Pisces, it’s really not in Pisces," Parke Kunkle, a board member of the Minnesota Planetarium Society, told the Star Tribune.

      "Indeed," the article continued, "most horoscope readers who consider themselves Pisces are actually Aquarians." The article also asserts Scorpio's window lasts only seven days, and that a 13th constellation, Ophiuchus, used to be counted between Scorpio and Sagittarius but was discarded by the Babylonians because they wanted 12 signs per year.

      True enough, Jawer says, the sun doesn't align with constellations at the same time of year that it did millennia ago. But that’s irrelevant for the tropical zodiac, codified for Western astrology by Ptolemy in the second century, he says.

      In the tropical zodiac, the start of Aries is fixed to one equinox, and Libra the other.

      "When we look at the astrology used in the Western world, the seasonally based astrology has not changed, was never oriented to the constellations, and stands as … has been stated for two millenniums," Jawer said.

      People who put stock in astrology can ask whether they should adhere to the tropical zodiac or the sidereal zodiac. Jawer argues for the tropical.

      "Astrology is geocentric. It relates life on Earth to the Earth’s environment, and seasons are the most dramatic effect, which is why we use the tropical zodiac," he said.

      As someone who studies how people assign/define value and identity [read: arbitrarily], I couldn't have asked for more interesting news. This, along with "make a wish on 11:11 of 11/11/11" make up a couple of examples of why I tend to say "meaning is arbitrary, but creating meaning is beautiful." 

      The idea is that things like identifying with zodiac signs or religious beliefs - or any kinds of beliefs for that matter - are no less meaningful because their foundations "don't exist" (any bit of study on the physics of space and time will tend to get you thinking that they don't, might I suggest Dan Falk's "In Search of Time: The History, Physics and Philosophy of Time"); it's precisely that we have the ability to infuse these things with meaning that I find to be a compellingly beautiful part of what it means to be human.

      I'm particularly fond of this E. D. Klemke reference at the end of Steve Stewart-William (of Darwin, God, and the Meaning of Life)'s description of historical vs teleological vs evolutionary approaches to meaning (see: Psychology Today: "The Meaning Of Life Revealed!"):

      An objective meaning - that is, one which is inherent within the universe or dependent upon external agencies - would, frankly, leave me cold. It would not be mine... I, for one, am glad that the universe has no meaning, for thereby is man all the more glorious. I willingly accept the fact that external meaning is non-existent... for this leaves me free to forge my own meaning.

      I think it's important for me to explain why I say "their foundations 'don't exist'" up there in quotes, so bear with me as I do so through a couple of lateral jumps. The first one starts with this witty Wolfram Alpha search I ran into:
      Wolfram_alpha_on_trees_forests

      The second jump is about data in the information age. There's a lot of conversation about how we live in a world where data is everywhere, and you're starting to see remarkable numbers about just how much data is being captured ("more data created every 2 days than that created from the dawn of civilization to 2003!"). To me these numbers aren't actually remarkable. This data has always "existed," we just never had a way to observe it in any way that makes sense to us. (see: Why more data "exists" now than before)

      That is to say that snapping my fingers creates the data that we can capture with audio recognition systems, but that data has always been generated ever since humans first started snapping their fingers - we just haven't always had audio recognition systems. I'll point to Bruce Sterling's take on it from Shaping Things (pdf), because I particularly like his explanation of why Adam Smith's Invisible Hand was "invisible.":

      You might see where I'm going with this, with the "tree falls in a forest" thing. The typical philosophical argument is "well is it more important that the air is vibrating or is it more important that there are people to hear it?" That seems to be the wrong question to me. What matters is not the difference between vibration in the air (data) and having something available to interpret that data (ears), what matters is that data only means something to us in certain contexts.

      In this case, we call that context "sound"; you could look at it like this: until the first ear ran into the first vibration of air, we had nothing which to call "sound." So in the case of the snapping finger: until we had computers/etc we had nothing which to call "data."

      But of course just because humans haven't yet created something that allows them to accurately perceive the underlying phenomena of the world, doesn't mean that they don't exist. Hence the quotes around "don't exist" that are now way up there in the above. The reality and physics of time/space exists no matter how humans define it, and as the above article makes clear, humans have been defining it and redefining it for ages as we develop better tools for interpretation to overcome our natural limitations for observing the world (our sensory organs are only so good). So the quotes are to indicate that these things exist on a human level, not necessarily on a metaphysical "reality" level.

      But again, that makes them no less meaningful - our ability to ascribe meaning to them is indeed beautiful. 
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      25 Jul 2010

      Comparing two methods of assigning value to actions - direct causality vs "irreplaceable" causality

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      The following describes part of a challenge of spending time efficiently, as posed in an essay titled "The Hidden Costs (in Time) of Spending Time":

      Any given goal that I have tends to require an enormous amount of "administrative support" in the form of homeostasis, chores, transportation, and relationship maintenance. I estimate that the ratio may be as high as 7:1 in favor of what my conscious mind experiences as administrative bullshit, even for relatively simple tasks.

      For example, suppose I want to go kayaking with friends. My desire to go kayaking is not strong enough to override my desire for food, water, or comfortable clothing, so I will usually make sure to acquire and pack enough of these things to keep me in good supply while I'm out and about. I might be out of snack bars, so I bike to the store to get more. Some of the clothing I want is probably dirty, so I have to clean it. I have to drive to the nearest river; this means I have to book a Zipcar and walk to the Zipcar first. If I didn't rent, I'd have to spend some time on car maintenance. When I get to the river, I have to rent a kayak; again, if I didn't rent, I'd have to spend some time loading and unloading and cleaning the kayak. After I wait in line and rent the kayak, I have to ride upstream in a bus to get to the drop-off point.

      Of course, I don't want to go alone; I want to go with friends. So I have to call or e-mail people till I find someone who likes kayaking and has some free time that matches up with mine and isn't on crutches or sick at the moment. Knowing who likes kayaking and who has free time when -- or at least knowing it well enough to do an intelligent search that doesn't take all day -- requires checking in with lots of acquaintances on a regular basis to see how they're doing.

      There are certainly moments of pleasure involved in all of these tasks; clean water tastes good; it feels nice to check in on a friend's health; there might be a pretty view from the bumpy bus ride upstream. But what I wanted to do, mostly, was go kayaking with friends. It might take me 4-7 hours to get ready to kayak for 1-2 hours.

      My take on the challenge here is that the above advocates a method of assigning value to actions based on the causal relationship between performing it and the direct impact of that action on the desired goal. To simplify, I'll reference the above elements as processes of 1) assigning value to individual actions based on causal relationships, and 2) determining a causal relationship between performing an action and its direct impact on the world.

      In the above model, an efficient action is one where we can clearly determine that its rationally causal relationship with impact on the world contributes to our desired goal. More importantly, in this model it is critical that the action contributes to our desired goal directly.

      Consider an action that is homeostatic in nature - buying food. Spending time buying food does not directly contribute to our desired goal of "engaging in the act of kayaking"; as such, it isn't valued as efficient in the above model.

      We do recognize however, that buying food is an irreplaceable step in the system of actions required to "engage in the act of kayaking." To the extent that an individual action is irreplaceable in a system of actions required to accomplish a goal, that action is important and valuable [this is a premise I'll call the irreplaceability premise]. With this premise in mind, it is easier to see that the act of buying food has an impact on "engaging in the act of kayaking" that is just as important as the act of pushing the kayak into the water - both are equally irreplaceable. 

      Using the directness model, we consider buying food as less valuable because it is less directly related to the happiness we experience from kayaking. If the irreplaceability premise is well-founded, then the directness model is a weak method of assigning value to actions - and thinking about irreplaceability may help resolve some of the concerns that arise with how to most optimally spend one's time, as described below.

      [It's important to note as an aside that this particular application of the irreplaceability premise is founded on the notion that if the act of eating is removed, the act of pushing the kayak into the water will never take place. We can easily imagine an alternative scenario - you push the kayak into the water while hungry - so I'm supporting this irreplaceability with the sentiment contained within the statement "my desire to go kayaking is not strong enough to override my desire for food." It is in fact worth considering the function of time and our ability to delay homeostatic actions in this notion of "irreplaceability," but as an absolute definition, homeostatic actions will always be necessary and ultimately irreplaceable - it is equally easy to imagine an alternative, lengthier goal where delaying homeostatic behaviors ultimately do not reduce their necessity.]

      To help make the irreplaceability premise more clear, consider also actions that are not homeostatic. As an undergraduate, I would often be conflicted about the directness of my actions and how to assess their value - most notably when the desired goal was something like "delivering a presentation for a class final." At some point it occurs to you that you're spending hours or even days preparing for a goal defined as a 20 minute task, and this seems like the same kind of waste mentioned above in the expression "it might take me 4-7 hours to get ready to kayak for 1-2 hours." But it is relatively easy for one to intuitively see a causal relationship between preparing slides and organizing sources as important to the end goal, so operating under the directness model our worries of wasted time are at least somewhat assuaged.

      The problem is that the directness model again breaks down over lengths of time, where irreplaceable actions are not intuitively direct actors in the causal relationship between action and goal. 30 seconds of the presentation may come from ideas fostered over hours and hours of time going to class - and worse yet for directness, they may reflect the synthesis of disparate ideas captured across various chunks of time spent in lecture.

      I'm not necessarily sure that the irreplaceability model is any better a tool for assigning value in our attempts to calculate efficiency (in a complex enough system it quickly becomes easy to identify every action as irreplaceable), but the above examples help illustrate the challenges of assigning value based on direct causality.

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      11 May 2010

      What time travel might look like - perception, relativity, etc

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      Black_hole

      A bit of abstract thinking out loud, since there's been a good amount of buzz on time travel floating around lately with Stephen Hawking's most recent comments.

      The thing about time travel is that because we humans are naturally blinded to see things only from our own individual perspectives, I suspect our natural assumptions about distorting time are a bit backwards.

      That is to say: we think about "time travel" as a phenomenon primarily concerned about how we would be seeing the world through time.

      This phenomenon might better be described as the way the rest of the world sees us.

      This isn't too profound on some level - special relativity and general relativity is precisely about the perception of others.

      A way to clarify this is to think about the event horizon, which is the point in space at which light can no longer escape the gravity of a black hole. As a primer:

      Special relativity illustrates that because 'time' is intrinsically interwoven with perception, that perception (particularly what we 'see' on a watch) will change at very high speeds and within high gravitational fields - as we approach the speed of light (either through our moving fast enough or it's moving slow enough thanks to gravity), the perception of what it 'shows' us changes completely. This is why time slows down at high speeds and in high gravitational fields, measured by the comparison of two watches that have moved through different conditions. 

      One key point about relativity is that you don't notice this, others do. In fact, that's precisely why the term 'relativity' is used. 

      Back to the event horizon: 

      If you were able to observe someone moving towards a black hole, what you would be observing is the light reflecting off them. At some point - just past the event horizon - this light would never be able to escape the gravity of the black hole. At this point in the gravitational field, their watch would slow down to the point that it has actually stopped. The light that you perceive would be frozen. They of course would continue moving towards the black hole, and would perceive all the grisly experiences that come along with things like being ripped apart by gravity, but for you, they have been frozen in time. 

      I'm wondering if this is what we will discover "time travel" to be: not our own individual selves moving through space-time, but the relative perception of the world moving around us.

      In other words, when we "travel through time," we won't notice - others will. 

      [img/meaningful metaphor via fernando]
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      Kyle Cameron Studstill
    • Obox Design
  • How To Break Anything

    Hello friends and collaborators. I deal in innovation, working to build fantastic experiences enabled by the digital world. As part of this I track cultural change, primarily through observations guided by models and filters calibrated over years to sort out the cream.

    These pieces of thoughts here reflect concepts that are elements of those models: ecosystem thinking, long-term value, information filters, and pattern recognition.

    ("How to break anything" is an abstract notion that reflects my background in observation and analysis. Rules are meant to be broken, but only through understanding the rules - observing them with an empathetic eye - can they be broken constructively.

    So how to break anything? Observe everything.

    [You can't observe everything so how do you know what to observe? That's another project that I call Filter Theory - see the About link above.])

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