Innovation + experience-minded design strategy. The pieces of a working model for understanding culture + change in an increasingly complex world.
Recent behavioral studies are finding that when you give a gift, the recipient automatically values it lower than its actual worth. Why? Simply because it's a gift.
[from Daniel M Wegner's The Illusion Of Conscious Will]
You may know that I really like illusions - mostly for their ability to concisely illuminate human limitation and fallibility. I now also really like this term "tactile ventriloquism." Will be thinking on how to work 'ventriloquism' into more concepts - it's a wonderful word, etymologically.I ran into this video the other day on I Luv Juice, caught by the environment quote captured in the title above.
It reminded me that once upon a time I was reflecting on acclimation, a thought that I find worth considering often:
"I find it important to remember that humans acclimate to everything.
This means that things we think are bad/painful/ridiculous become ok after enough exposure and time. It also means that the things we think are good/exciting/worthwhile become ok after enough exposure and time."
It's important to note that I'm talking about acclimation in that post, which is closely related but is not the same as normalization. Both are about perception, but acclimation is concerned with affinity while normalization is a bit more complex, concerned with one's perception of how the world should function.
When I talk about acclimation, I talk about how one's affinity for a new emotional state eventually shifts away from like/dislike with exposure; this is one's affinity for a new job, new city, recent breakup, or disliked food. In the post I help qualify with the statement "this is not to say that things stay that way; I'm talking about a relatively short timeline."
Perhaps author Bernard Benson captures part of this with the following thought:
"All we really want is otherness, tossing from side to side, greeting each toss with shouts of welcome, and contempt for the previous toss."
As you see in the video above, normalization is a different beast, and a bit more complicated. Normalization is concerned with one's expectations from their environment and the world, captured best with the intension (linguistically speaking - not 'intention') of the word 'should.' That is to say that normalization is the state of subconsciously assessing your environment as operating as it 'should.'
Normalization is entirely environmental, and helps explain why you have the beliefs, values, and worldview you do. It helps explain how others have developed those things as well. It helps explain why when those things clash between you and others, only by exposing each other to new environmental norms (either directly or cognitively) can your differences be resolved. I started exploring this once with the idea that the only cure is exposure.
On a more entrepreneurially inspiring note, it helps to see how Brian in the video above uses this understanding to change the lives of students in the disadvantaged environment of New Orleans' 9th Ward.
A bit of abstract thinking out loud, since there's been a good amount of buzz on time travel floating around lately with Stephen Hawking's most recent comments.
Exit Through The Gift Shop is an excellent story, and I do recommend you watch it. I like this analysis, particularly the last paragraph below (though as in the title above I'd argue that entrepreneurship is art):
"At first I was pissed at Thierry for desecrating the art world, in fact I thought Banksy was too; but then I had an idea of what Mr. Brainwash was. He's not an artist, he's an entrepreneur. The film starts out with an anecdote explaining how he became successful selling vintage fashion. He found a profitable model for buying cheap clothes and marking them up 400%. It worked because people bought it. Well the same was true with his art; but then I thought, what if that was Banksy's plan from the start - after all he did get a lot of investors to spend their money on what has now been outed as superficial art."
Another potential outcome is that we as a culture will learn to be more tolerant of what people do in their personal lives, especially as youth. Americans are plagued by an endearing notion of “Character”–that what we do in our personal lives speaks to our fitness for professional tasks. When complete lives are increasingly archived, we may need to step back from that ideal and let our leaders be human.

Classical Physics
According to classical physics, an electron will pass through a potential barrier if it possesses enough kinetic energy to overcome the barrier.If it has less kinetic energy than the height of the potential barrier then it will be unable to pass through the barrier under any conditions.

Quantum Mechanics
Quantum mechanics shows that electrons can be described as waves under certain conditions, and a finite probability exists of an electron tunnelling through a classically forbidden barrier due to its wavelike properties.When a wave meets a potential barrier, the wave does not instantly go to zero, but starts to decay exponentially within the potential barrier. If the wave has not reached zero by the time it has reached the other side of the barrier then there is a finite probability that it will be found on the other side of the barrier - the wave has effectively "tunnelled" through the non-conductive barrier.
(Which of course means our current perceptions of the world, down to their very fundamental assumptions - they're all so utterly silly.)
This has always been the case, and will continue to be the case in the future. Today is not special.
(this is pretty much just a reiteration of my last post re "the future is scary." How appropriate.)
UPDATE: @linneamc passed along this clip that I got a good laugh out of. I'd ultimately say that we'll always be able to laugh at our ridiculous expectations; again, the present is no exception.
Conrad put together a good collection of examples here: The good old days of advertising
(the 'more' part refers to my earlier post re: Tim Stock's The Structure Of Trends)
Mostly because it's hard from me to think that the last x number of years of humanity [choose your own number, anywhere from 30-3000] have been an exercise in things getting worse. I mean, when did things first start to get 'ruined'??
Most people you ask this question, should they happen to be on the 'things need saving' side of the world, will give you a very predictable answer. Humanity stopped progressing usually when they were either in their early 20's, or when they were established in their careers.
Which I of course find laughably hilarious.
Who will save book publishing?
What will save the newspapers?
What means 'save'?
If by save you mean, "what will keep things just as they are?" then the answer is nothing will. It's over.
If by save you mean, "who will keep the jobs of the pressmen and the delivery guys and the squadrons of accountants and box makers and transshippers and bookstore buyers and assistant editors and coffee boys," then the answer is still nothing will. Not the Kindle, not the iPad, not an act of Congress.