How To Break Anything

Innovation + experience-minded design strategy. The pieces of a working model for understanding culture + change in an increasingly complex world.

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      20 Dec 2011

      "The more obstinately you try to learn how to shoot the arrow for the sake of hitting the goal, the less you will succeed in the one and the further the other will recede."

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      "The right art ", cried the Master, `is purposeless, aimless! The more obstinately you try to learn how to shoot the arrow for the sake of hitting the goal, the less you will succeed in the one and the further the other will recede. What stands in your way is that you have a much too wilful will. You think that what you do not do yourself does not happen.

      Zen in the Art of Archery by Eugen Herrigel

      via thinkingalaud.posterous.com

      Part of the direct / indirect metaphor I like to employ

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      24 Oct 2011

      Messaging vs experience/pattern models of 'engagement'

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      Now that I'm actively looking for it, it's astonishing how pervasive the messaging paradigm is of engagement is.

      I use the term 'engagement' when I could say something close like 'marketing,' but really I mean something bigger than just marketing. I'll articulate this with a couple of examples below. 

      The messaging paradigm is the notion that in order to engage someone effectively, you need to deliver them a message. This is quite a direct strategy.  

      If you've been following long enough you know that I use the word 'direct' rather pejoratively, meaning something like the following:

      "Humans often employ 'direct' strategies, because we're limited creatures with a remarkably small capacity for comprehending causality in an incredibly complex world. So we almost always employ only the strategies we can understand and from which we can get immediate feedback in forms that are tangible to humans - often overlooking the fact that Reality doesn't care what makes sense to humans." 

      Screen_shot_2011-10-26_at_12

      You know one flavor of this direct, messaging paradigm as 'advertising,' and chances are you think advertising is rather silly - or much of it, at very least. In a phrase, the model is: develop a message, then put that message in front as many people as possible.

      Over the decades that model has made some leaps, to be sure - smart media strategy has genuinely aimed to put those messages in the right places, and planner strategy has genuinely aimed to get the sentiment of those messages correct and in front of the right people. 

      Though at the core of the model still rests the "message." 

      Douglas Rushkoff, author of "Program or Be Programmed: Ten Commands for a Digital Age," has the following to say about Occupy Wall Street. I think it's a fitting description of why the messaging paradigm of engagement is larger than just marketing:

      ...a Fox News reporter appears flummoxed in this outtake from "On the Record," in which the respondent refuses to explain how he wants the protests to "end." Transcending the shallow partisan politics of the moment, the protester explains "As far as seeing it end, I wouldn't like to see it end. I would like to see the conversation continue."

      To be fair, the reason why some mainstream news journalists and many of the audiences they serve see the Occupy Wall Street protests as incoherent is because the press and the public are themselves. It is difficult to comprehend a 21st century movement from the perspective of the 20th century politics, media, and economics in which we are still steeped.

      In fact, we are witnessing America's first true Internet-era movement, which -- unlike civil rights protests, labor marches, or even the Obama campaign -- does not take its cue from a charismatic leader, express itself in bumper-sticker-length goals and understand itself as having a particular endpoint.

      ...unlike a political campaign designed to get some person in office and then close up shop (as in the election of Obama), this is not a movement with a traditional narrative arc. 

      ...It is not like a book; it is like the Internet.
      from Think Occupy Wall Street Is A Phase? You Don't Get It.

      This last metaphor is apt because on the internet 'engagement' does not come directly, by way of 'message.' 'Engagement' is an indirect and emergent property, manifest only in the pattern captured by a series of experiences. This notion has been beautifully articulated in places like Method's whitepaper Brands As Patterns and Alex Wipperfurth's book Brand Hijack: Marketing Without Marketing.

      And now that I'm looking for patterns and experiences, I'm truly astonished at how pervasive the messaging paradigm is. 

      That astonishment comes not just when I have conversations with people about Occupy Wall Street and they say "you know, I'm in marketing - and if there's one thing I know it's that you've got to have a message." 

      It's also when I see the pieces of interesting hybrid experience patterns like this simple game meant to be played with a mobile on top of a printed magazine - and the instinctual editorial reaction is: "Can’t guarantee it will deliver the message about Sonera being the fastest network…"

      There are loads of interesting experinces I'm seeing develop, and I'm not so sure that sending a message is the point. 

      Uniqlo for example has emerged as one of those marketing darlings; everything they do, the brand world eats it up. Take a look at this archive of all their experience projects. There's not a lot of messages... but there's something there that catches your attention….And it's hard to articulate what it is…. but it gets people genuinely excited...

      That's the point. That is what I mean by 'engagement.' 
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      12 Sep 2011

      Soft vs rigid

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      Take a look at the video below from Gracenote and you will see an application to select music by mood.

      It’s an interesting idea and mood is something you see being played with by all kinds of designers from cars to hotel rooms. The idea of giving the user the opportunity to customize the experience according to mood seems like a viable idea from a design perspective.

      However, I am a little skeptical about this because we seem to have a pretty good idea of how to deal with our own moods without fancy technology guessing or getting in the way.

      The idea of automated mood selection seems too rigid and takes us to a place where we have to rely on the intelligence of the technology to create or respond to the mood we believe we are in. The trouble with this is that mood and the response to mood is highly personal.

      What designers need to do is to find ways for technology to help us understand our moods better and to also learn from our behaviors, that way we will get suggestions and experiences that are tailored to the very personal nature of our specific moods.

      via influxinsights.com

      I've been a bit obsessed lately with distinguishing between 'direct' and 'indirect' information; something like glanceable/passive/serendipitous vs forced/harsh/inconsiderate. The distinction between 'soft' and 'rigid" seems to apply as well.

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      16 Aug 2011

      Imperfect Information

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      Apple's latest patent for "schematic maps" could dramatically simplify the interface of its Maps app.

      The basic idea of "schematic maps" is that maps on smartphones these days are too info-dense. Think about it: When you boot up Maps on your iPhone, you see a whole universe of information that's not directly relevant to the task of getting from point A to point B: streets 10 blocks away that you'll won't cross, names of businesses you didn't ask for, even the ghostly 3-D shapes of buildings.

      Compare that to what you'd do if a friend asked you to draw them a map: You'd sketch out a diagram (probably not to scale) of the main street(s) between point A and point B, throw in a few hash marks to represent relevant cross streets, and maybe a box or "X" along the way to indicate landmarks for orientation--and that's it. Much less information, and not accurate to the meter, but much more direct. (These "strip maps" are actually so efficient that the Army teaches tank drivers and soldiers to draw them correctly.)

      via fastcodesign.com

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      27 Jul 2011

      Information rendered in conceptual negative space, through occultatio and paralipsis

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      Occultatio

      Occultatio, although sometimes used as a synonym for paralipsis, is more often a literary figure most often seen in plays, where a character describes a scene or object by not describing it. For example, in Shakespeare's The Taming of the Shrew, act 4, scene 1, the character Grumio describes the eventful coming of his master and new wife to a young servant by saying,

      "Hadst thou not crossed me, thou shouldst have heard how her horse fell and she under her horse; thou shouldst have heard in how miry a place, how she was bemoiled,[...]with many things of worthy memory, which now shall die in oblivion and thou return unexperienced to thy grave."

      In this speech, Grumio, angry at the servant's interruptions, "refuses" to describe what happened, and in so doing, describes it fully.

      H. P. Lovecraft frequently used occultatio to add an element of mystery to his stories, as his unfortunate protagonists met things too horrible or too alien to describe.

      In "The Garden of Forking Paths" Jorge Luis Borges suggests that a mystery in a story may be solved if the central narrative is regarded as referring to something by its absence. The Chinese spy Tsun is seen to be referring to time, as the one thing never mentioned in the story.

      via Apophasis - en.wikipedia.org

      The notion of paralipsis appears in an essay by Leo Marx in which he explains the rise of the notion of "technology" in the 1800's and early 1900's. In the below Marx refers to an oft-cited speech made by senator Daniel Webster in 1847, expressing a lack of description for a new world being shaped by mechanical progress:

      Resorting to a version of paralypsis, the rhetorical device which paradoxically enables us to represent something by declaring our inability to represent it, Webster insisted that no change of comparable magnitude ever had occurred before, neither in antiquity nor in the recent past. The “present era,” he contends, is “altogether new,” all but “miraculous”—so much so, in fact, that it has almost “outstripped human belief.” (Along with human belief, we might add, the new age also seems to have outstripped Webster’s expository resources.) To verify the existence of an emerging semantic void—the gap in the collective vocabulary that later would be filled by the concept of technology—it would be hard to find more persuasive evidence than Webster’s heartfelt paralyptic tribute to human progress.

      I cite it here as a form of indirect information; something like the conceptual equivalent of rendering design elements through negative space.

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      Kyle Cameron Studstill
    • Obox Design
  • How To Break Anything

    Hello friends and collaborators. I deal in innovation, working to build fantastic experiences enabled by the digital world. As part of this I track cultural change, primarily through observations guided by models and filters calibrated over years to sort out the cream.

    These pieces of thoughts here reflect concepts that are elements of those models: ecosystem thinking, long-term value, information filters, and pattern recognition.

    ("How to break anything" is an abstract notion that reflects my background in observation and analysis. Rules are meant to be broken, but only through understanding the rules - observing them with an empathetic eye - can they be broken constructively.

    So how to break anything? Observe everything.

    [You can't observe everything so how do you know what to observe? That's another project that I call Filter Theory - see the About link above.])

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