...Other studies have found the same thing: High school and college students may be “digital natives,” but they’re wretched at searching. In a recent experiment at Northwestern, when 102 undergraduates were asked to do some research online, none went to the trouble of checking the authors’ credentials. In 1955, we wondered why Johnny can’t read. Today the question is, why can’t Johnny search?
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“I see them start to get really paranoid,” Harris says. “The big thing in assessing search results is authorship—who put it there and why have they put it there?” Or, as pioneering librarian Buffy Hamilton at Creekview High School near Atlanta says, “This is learning how to learn.”
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Mind you, mastering “crap detection 101,” as digital guru Howard Rheingold dubs it, isn’t easy. One prerequisite is that you already know a lot about the world. For instance, Harris found that students had difficulty distinguishing a left-wing parody of the World Trade Organization’s website from the real WTO site. Why? Because you need to understand why someone would want to parody it in the first place—knowledge the average eighth grader does not yet possess.
In other words, Google makes broad-based knowledge more important, not less. A good education is the true key to effective search. But until our kids have that, let’s make sure they don’t always take PageRank at its word.
