How To Break Anything

Innovation + experience-minded design strategy. The pieces of a working model for understanding culture + change in an increasingly complex world.

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      28 Jul 2010

      Profit, value, and the entrepreneur's ability to take advantage of opportunity

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      via ted.com

      The above talk is by Cameron Herold, titled "Let's raise kids to be entrepreneurs." Like most I find the entrepreneurial spirit valuable and inspiring.

      Though, watching the above actually left me with the following idea: what all entrepreneurs are good at is taking advantage of opportunity. But almost no entrepreneurs are good at taking advantage of opportunity to do anything besides make money.

      A rare few people know how to take advantage of opportunity as a means to do something valuable. It requires being comfortable with seeing feedback from one's actions not in immediate "if, then" terms, but in nebulous, extended terms. This is in direct opposition to the comfort of seeing feedback from one's actions immediately and being able to immediately draw causal inferences from them. It requires an understanding of long-term value. These are not skills that are natural for humans, thus they are not skills that most people have. It's an idea that's been sitting on my mind lately, something that seems appropriate to share now having just run into the following:

      "The people who run our cities don’t understand graffiti bc they think nothing has the right to exist unless it makes a profit." -Banksy

      [thx thesociologist]

      Some people truly argue that that short-term gain - immediate return - is the only real measure of value. What an unfortunate perspective to have developed. 

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      8 May 2010

      On building a better mousetrap: Entrepreneur

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      Screen_shot_2010-05-08_at_10
      The above describes a service called PlacePop that I ran into yesterday. They seem to have a good number of passionate users. It probably reminds you a lot of foursquare. It reminds me a lot of foursquare. I can't seem to tell the difference, actually. There's probably something but I only spent like 30 seconds on the site. 

      I got to thinking that this might be a good time to shed some light on how the Philosopher/Scientist/Entrepreneur/Artist paradigm helps guide my thinking about these things: 

      Not too long ago I was saying that I tend not to worry about people stealing my ideas: (a few thoughts on the 'perfect' idea). It started with highlighting someone who had mentioned the concept that "for every idea you come up with, there are probably ten other people in the world executing that same idea."

      This manifests itself in the above, and in many other spheres as well. I know a guy who is building a service that lets you quickly and easily send money to friends via text message. It's a great concept, very useful in split-check situations - I know this because I also already use an app that lets me do the same thing. I also know there are a number of other services that are working to do the same thing. 

      This is the challenge of the Entrepreneur. For any given idea, there are a number of strikingly similar ideas addressing the same thing. 

      When talking about the "few thoughts on the perfect idea" post above, @calebkramer offered the following perspective: many people think of developing the same idea, but there is such a thing as executing the same idea better than others. 

      When thinking about Placepop/foursquare with the natural questions of "how are these different, what makes one better than the other, what the point of differentiation, etc," I came to think of Caleb's thought as the "build a better mousetrap" paradigm. 

      So getting back to the original thought on how PSEA helps guide my thinking. It helps me to think the following, and perhaps you can draw your own parallels to either location-based services or something else:

      Entrepreneur works to build a better mousetrap

      Artist takes multiple mousetraps and puts them on display somewhere to make a statement about catching mice

      Philosopher asks why we even need mousetraps to begin with & feel that having mice is a bad thing

      Scientist studies, measures, and publishes the effects of humans interacting with mice

      Entrepreneur uses new information to build a better ??? (depends on what direction the world goes from the A->P->S evolution) 

      Etc. 

      Psea

       

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      Kyle Cameron Studstill
    • Obox Design
  • How To Break Anything

    Hello friends and collaborators. I deal in innovation, working to build fantastic experiences enabled by the digital world. As part of this I track cultural change, primarily through observations guided by models and filters calibrated over years to sort out the cream.

    These pieces of thoughts here reflect concepts that are elements of those models: ecosystem thinking, long-term value, information filters, and pattern recognition.

    ("How to break anything" is an abstract notion that reflects my background in observation and analysis. Rules are meant to be broken, but only through understanding the rules - observing them with an empathetic eye - can they be broken constructively.

    So how to break anything? Observe everything.

    [You can't observe everything so how do you know what to observe? That's another project that I call Filter Theory - see the About link above.])

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