How To Break Anything

Innovation + experience-minded design strategy. The pieces of a working model for understanding culture + change in an increasingly complex world.

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      20 Jan 2012

      "Movies reimagined for another time & place"

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    • <img style="margin-top:-395px;" src="http://behance.vo.llnwd.net/profiles24/832885/projects/2783319/61fe905b73903dc5ce28782c0977754d.png" />

    • <img style="margin-top:-360px;" src="http://behance.vo.llnwd.net/profiles24/832885/projects/2783319/aaf845d1edfc0b13a404edf5b7625afa.png" />

    • <img style="margin-top:-654px;" src="http://behance.vo.llnwd.net/profiles24/832885/projects/2783319/7f893bc915f72fef7b1d2aff61e402d0.png" />

    • <img style="margin-top:-648px;" src="http://behance.vo.llnwd.net/profiles24/832885/projects/2783319/59fcb0e56adb05e8d0eec22f42ce1253.png" />

    • <img style="margin-top:-611px;" src="http://behance.vo.llnwd.net/profiles24/832885/projects/2783319/1a4b0395fc1505b907be5f708c6cbebb.png" />

    • <img style="margin-top:-401px;" src="http://behance.vo.llnwd.net/profiles24/832885/projects/2783319/5b34939436c0b72d3c09a681c05d673a.png" />

    • <img style="margin-top:-481px;" src="http://behance.vo.llnwd.net/profiles24/832885/projects/2783319/328b510a8d6e1769715b92cf8c1ed5d4.png" />

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    • <img style="margin-top:-397px;" src="http://behance.vo.llnwd.net/profiles24/832885/projects/2783319/9d8c544152dcc7a03aee3ee4ddd4f42a.png" />

    • <img style="margin-top:-442px;" src="http://behance.vo.llnwd.net/profiles24/832885/projects/2783319/10354579aea888837d3dd1345d5a7645.png" />

    • <img style="margin-top:-402px;" src="http://behance.vo.llnwd.net/profiles24/832885/projects/2783319/5282ccadd6f9888f0f57160a578665a0.png" />

    • via behance.net

      Quite a brilliant blending of varied cultural narratives across an array of levels. Beautifully complex blends of (at very least):

      1) the narrative captured in the stories themselves
      2) the narratives we construct around the individual actors and directors
      3) the cultural eras associated with both of the above

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      9 Jan 2012

      [image macro/niche tumblr/video parody] : [conscious] :: [the cultural narrative driving a meme] :: [subconscious]. Or something like that.

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      Brilliant cc: @calebkramer @kylecameron RT @conradlisco: Great example of a brand getting in on a meme/trend: bit.ly/nxP6Q5

      — Mitch Kapler (@MitchKapler) January 9, 2012

      Memes and popular culture are interesting to me, the cultural narratives that drive them more so. The manifestations (people are fond of calling them "memes" these days) are the conscious level, the narratives part of the collective subconscious.

      One of those narratives manifests in a special kind of parody; as I see it it's sort of a reaction to the "extreme-ness" that millennials grew up with (think: 90's cereals and sat morning cartoons, polarizing political/cultural figures of the 90's, etc). Given enough prolonged exposure to an environment saturated by things espousing the 'extreme,' the natural response is to be wary of and mock the extreme.

      This particular form of subconscious parody is captured consciously in the popularity of stuff like "Shit Girls Say"; if you're an ad type you might relate to http://fuckingcreatives.tumblr.com. And the above for the millenial yogaist. These personify the extremes of their respective personas, and their conscious popularity reflects the collective subconscious. 

       

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    • Contributors

      Kyle Cameron Studstill
    • Obox Design
  • How To Break Anything

    Hello friends and collaborators. I deal in innovation, working to build fantastic experiences enabled by the digital world. As part of this I track cultural change, primarily through observations guided by models and filters calibrated over years to sort out the cream.

    These pieces of thoughts here reflect concepts that are elements of those models: ecosystem thinking, long-term value, information filters, and pattern recognition.

    ("How to break anything" is an abstract notion that reflects my background in observation and analysis. Rules are meant to be broken, but only through understanding the rules - observing them with an empathetic eye - can they be broken constructively.

    So how to break anything? Observe everything.

    [You can't observe everything so how do you know what to observe? That's another project that I call Filter Theory - see the About link above.])

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