Going From Mobile To Plastic? A Step Backward, But A Clever Short-Term One
A vendor named OfferIQ is pushing an idea that, at first, sounds positively backward. It’s a way to take a mobile digital coupon and convert it to be accessible by a plastic credit or debit card. But the idea is actually grounded in reality and boosts near-term revenue. Like it or not, mobile coupon redemption is not especially easy for most retailers. As American Banker recently pointed out, scanners need upgrading and associates need to be trained.
