How To Break Anything

Thoughts and insights on culture and human behavior, living blissfully at the intersection of rationality and irrationality (but mostly irrationality) 
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More insight on cultural externalities and the arbitrary nature of what is important to us

Conrad put together a good collection of examples here: The good old days of advertising

(the 'more' part refers to my earlier post re: Tim Stock's The Structure Of Trends)

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